| Recently I’ve had some peers reach out and ask me why I'm Fuckin around with Newsletters and Blogs and posting on Linkedin, Brand Building etc. 💻
“You’ve got a Niche product that a huge audience needs with no competition and you're at the helm of the export division for the largest grouping of dealers in Canada... Why not just go about things quietly and keep it all a secret? Why would you try to share connections and ideas?”
I want to explain something, and go on record early.
Here is something I know for sure
We are in for some challenging times…How challenging is a mystery but change is happening and nobody can argue that.
Here’s something else I know
Nobody is coming to save you. No app is going to make things better and if you’re lazy…you’re fucked.
I often talk about “People over Pixels” and “Grow your Network”..”Get Known”…”Be a Force For Good”..etc etc
Well….Talk is cheap, isn’t it?
So, I decided if I’m gonna TALK about it…I’m gonna BE about it.
This is newsletter number 7 and I haven’t tried to sell you anything. My only CTA has been to try to create community FOR YOU (Go back and read past issues if you’re new and don’t believe me)
“Leading by example isn't the best way to lead…it's the only way to lead”
- Vince Lomardi
So…..I’m putting myself and my $$ out there to try to bring you all together.
I had an epiphany while thinking about what I was going to write here today.
Anytime something GREAT has happened in my life it is the direct result of a connection I had or recently made
Alternatively, Just about everything TERRIBLE that has happened in my life could have been mitigated OR completely avoided had I known someone experienced in solving that issue.
There is ALWAYS a solution. You just have to be able to access it
What am I gonna do about it?? How will I BE about it and be the Example? 🤔
- Built my own Digital Marketing Team that consists of 7 full time experts–”Can-Am Digital” to help with the projects outlined below
- Created this newsletter “Can-Am Confidential”
- Created a closed dealer only networking group on Facebook
- Starting a new PodCast where I will interview our peers from around North America weekly
This shit all costs money. I have invested Tens of Thousands of Dollars already
The sole purpose of these actions and investments is to help you expand your network and reduce your dependency on vendors and even the position you currently hold.
As you continue to grow your network you become Undeniable…Bulletproof. Doesn’t matter what comes at ya…You’ll have the connections to guide you through.
Yeah, I have products and services to sell that can help you and over time many of you will likely seek me out. But I promise you, I really don’t care if you do. I’m doin ok already
The win for me is knowing I will help other people win. Help YOU win. 🍻
One of my Core Values is “Impact” and I know these efforts will literally change lives.
Get Involved, Get Active, Get Known……LEAD.
Start by becoming an OG Member of the private community I am creating |
